T.I.T.A. is an endearing Hawaiian slang for Sister. Somewhere in history, the term was misused to describe women in a negative way. Thus SmarTitas was born, to upgrade and reclaim the original meaning of the word Sister or Tita. Tough, Intelligent, Tender, Artistic, Sista...
The SmarTita logo was created using the "symbol for woman," then adding the S for Smart going into the stem of the symbol to make the T in Titas. The swirl represents the connection/piko to all the smart titas: mothers, grandmothers, loved ones, who came before us.
Mahalo from the SmarTitas.©2007 SmarTitas Ink. All rights reserved.